$320 USD

  • Fashion
  • Fashion
  • Fashion
Includes three presets:
A theme for labels. No matter if yours is on cotton or vinyl.

Key features

  • *And Shopping

    Amp up your visual storytelling with lookbook layouts, product slideshows, ‘complete the look’ upsell banners, and feature gallery pages.

  • Be as Spec as You Like

    Got a bunch of key info for your shopper? Highlight what you need, hide what you don’t. Like product specs, stockist info, and testimonials.

  • Amplify Your Page

    Hit play on lightning-fast audio + videos: add tracks to images, playlists to pages, and engaging videos to product galleries + banners.

Built for

  • Music & Arts
  • Clothing & Fashion
  • Books, Publishing & Media
  • Brick & Mortar
“Fantastic theme for artists & musicians. It's great both aesthetically and functionally. The audio player is really nice and the site is lightning fast. Excellent customer support as well. Highly recommend.”
— Unsound Instruments
“The best looking skin since sliced records.”
— trappedanimal
“Great theme and support - I am running this on 2 of my stores now and we constantly get great feedback and comments on how clean this theme is!”
— Data Rockstar

Label IRL

Why Switch?

  • Melbourne Born, But Spread All Over

    Our clever crew hails from all over the world, including Australia, Montreal, Jamaica, Hong Kong, and Manilla. Yes, this means insane Zoom coordination. It also means all our Themes are designed with multiple, global markets in mind.
  • We’re Paying Attention

    The internet is an ever-evolving place. As are we. Ever growing, challenging, and developing alongside. For you that means you’ll get the latest tech in every Switch Theme - and in every free update thereafter.
  • Tried, Tested, and Vetted

    No good Theme goes un-quadruple checked. Considered at every stage and optimized at every point for the ‘add to cart’ experience, with dozens of tests along the way to ensure every Theme is up to Switch-and-Shopify-scratch.

Label reviews

Exceptional customer service. This theme is the best if your into music and such. So much ways to customize it’s amazing. I highly recommend it and there’s already one of my friend who’s considering purchasing it for his store. 5 Stars! A++++++++++++++
— Alpha Centori Audio Research Labs
This theme has so much flexibility, I rate it!! Found a few weird bugs though 1. Some characters only display as their HTML encoded counterparts instead of the character in the product titles and tracklists (e.g. The apostrophe character (’) displays as “ampersand38”) 2. The artist - title separator/parser for product titles breaks when you use a hypen in the name or song. Nothing crazy! 4/5!
— Naji.Land
Love the clarity, flow and ease of this theme!
— Pole Championship Series
Very user friendly and helpful customer service. Very easy to use for the end consumers and the theme provides a user friendly shopping experience. In part, it would be great to have more design options with the “Sections”. Basically a solid theme though.
— Clayeria
Stylish theme that is easy to use. The filters solved my inventory issue! The support team is responsive and helpful.
— Starry Night Scrapping
We recently updated our store’s theme to upgrade to Online Store 2.0, and the Label theme fits our brand and offerings better than any other I’d worked with previously. We love the look and feel, and the best part is the excellent customer service from Switch Support (shout out to Quewayne). Highly recommend Switch and Label.
— New West Records
This is a great them with great functionality! It does everything I was looking for in a theme. When I couldn’t figure something out the folks at Switch were responsive and fast to get back to me. (Turns out it was a simple little thing I wasn’t doing.) I would highly recommend Switch and their themes. Thanks again!
— LAFA Brands
Fantastic theme for artists & musicians. It’s great both aesthetically and functionally. The audio player is really nice and the site is lightning fast. Excellent customer support as well. Highly recommend.
— Unsound Instruments
Great theme and great support team. I had a request in updating the size of the swatches on the page and they were very willing to help me out.
— Brandon Thorne
This website theme is great, I would definitely recommend. Also the support team are very friendly and always on hand to help with any requests. Thank you guys so much!
The best looking skin since sliced records. Gorgeous and fantastic support service, collaborative approach A++++***
— trappedanimal
Great theme and helpful support - would definitely recommend.
— Brushless Motorsport
Love this theme. Lots of options and the team is very fast to help out!
— Happy Tabs
Easy to use, great theme. I had some questions and Quewayne on the support team was very helpful!
— stryvesupplements
Great theme and support - I am running this on 2 of my stores now and we constantly get great feedback and comments on how clean this theme is!
— Data Rockstar
Absolute wonderful template if you want to sell digital downloads like I do. Great support team (Switch) with a fast response time and perfect solutions. An overall great template with lots of fun and well thought out features.
— Audio Brothers
This review is to highlight the dev team. Having support channels / open lines of communication with them really makes it a pleasure to use this theme.
beautiful and easy to work with
Really happy with this theme. Loving the product pages, they’re so neatly designed. Support has also been super helpful and accommodating when we faced some initial issues.
— Undercover
Gorgeous theme and layout. Super Visual and you can really make it attractive.
— Keyzen
I had a couple of issues synchronizing the theme’s layout to the conception I had of my website, but the dev team took the time to help me solve these issues at no extra cost. Well done!
— Adrian Bronson
it’s been hard to find a theme for shopify for small indie labels... the creators have been super helpful with coding and figuring things out. highly recommended with great customer service.
— Sexy Baby Records
The dev creator reached out and was super helpful, assisted with a minor change request.
— Alex Rome Sound
So far we are so happy with the Label theme. Its turned out beautiful and very easy to edit to our style. We contacted support to ask for a few adjustments and we were met with absolute professionalism and kindness. Lynsey took care of some coding for us so quickly and made everything perfect. Very happy we chose switch for our theme.
— Spirit In Fitness
I love this theme and more so the customer service. Every time I had an issue - one of their rep’s Nikita would get back to me immediately and even helped out with some minor customizations. They were with me until the very end when my website was complete and I’m super happy with the design and layout. I couldn’t ask for more. Definitely will be purchasing other themes from this studio!!
— Iconicake
I love this theme! It is simple and clean to use but has all the features you need. Especially love the Eventbrite integration. The support team are extremely friendly and responsive. Must be the best fast loading mobile ready theme available, it is quick!
— Swiftcrest Distillery
This theme is incredible! Conversion rate immediately increased. Super clean, easy to read and navigate and the support team is very responsive! I had some tricky things that needed adjusted and they were fast to offer a solution and implement it quickly! Highly recommend!
— LostBallparks
So, the theme is wicked cool. I am using it for 3 of my sites so far. But the support is what blows me away. I have never seen a team that was more responsive and over the top helpful. Even if I didn’t love the theme (and I do), I’d keep spending money with these folks for the outstanding support alone. HIGHLY RECOMMEND!
— Saving Leaders
This theme WORKS. We have gotten a multitude of comments, not just from customers... we have gotten industry heavyweights, lawyers, and execs tell us how professional our site is so professional looking. Support is always willing to work WITH us and solve issues we discover. It’s an actual partnership. We can’t see not having this theme, we look forward to the future with you!
— Curation Records
It’s been a great theme for our needs and the tech support on the one issue we encountered was fast to resolve it.
— 6131 Records
The “Label” theme by Switch is amazing. There was enough laid out for me to give me a nice foundation to work from and I’ve been able to customize considerably from there. Switch developers provide great support. They’re always right on it whenever I’ve needed help with design or any general inquiry. I do recommend working with them!
— Shop_Jammo_
Nikita has been amazing in helping with maintenance and improvements... it’s a great layout and the assistance that comes with it, is simply awesome!
Great theme, the support is incredibly fast to answer and dedicated. The version label of the theme offer a strong brand vision for all entreprises that are working in those sides. Im really satisfied, it’s a great investment, and a big + for my company
— MirageCollective
Just finished setting up a new site with this theme and have to say that the support was absolutely outstanding. Within 24 hours we had all our queries answered, but more than that, a complete new copy of the site had been setup in line with what we wanted. No hesitation about wholeheartedly recommending both the theme and the support!
— BarvasFoto
We love working with this theme! It’s easy to use, intuitive, very clean & elegant and support has been 5 stars all the way. Switch is always there to help and innovate or work around with new solutions. This is a perfect theme for a record label like ours. Recommended.
— golden pavilion
Clean and open, this theme helps to deliver the premium customer experience I was after, really happy with the look. Thank you for making it!
— Duck&WhaleUS
I love this theme, we’ve been using it for over a year now and the recent update to it has made it even better. It looks great and is very responsive. Support from Switch is also excellent, they have been extremely helpful whenever we have needed help to change any details of the theme.
— Fiyah Jewellery
I highly recommend this theme for its clean and sleek look and the functionalities that comes along with it. Support has been really helpful as well. Thank you x
This layout is great, versatile, and perfect for the music artists I’m working with. In addition, I had a question about a functionality and support was incredibly easy to deal with and handled my issue in no time and continued to help me until everything was completed. Big fan!! Thank you!!
— Symba
This Label Theme has changed the entire look of my website. Will has been so great in helping make changes. Must buy!
— Bows~n~Curls
Thanks so much - Will has been very helpful x
I do wish that the event tour/schedule can be added via facebook events rather than eventbrite!
— Ripley+Rue
I love the simplicity and ease of this template. Plus the team is super helpful and responsive!
— Rachel Maskell
We love the clean simple look of this theme! And when we wanted a special feature to customize our store, these guys made it so easy to make the change! Highly recommend!
— College Supply Co
Great and simple template. It’s really design for small product inventory. But I really like a simplicity and I have everything I need to start a small shop with limited products.
Great theme improved my website appearance big time staff are very helpful would highly recommend this theme
— Custo-grows
Superb theme. Great customisability and very easy to setup and use. Massive thank you to Will and the team behind this - their customer service exceeded our expectations!
— We Are Likewise
Superb! - nice clean design that highly adaptable. Will has been really helpful doing some small changes as well to the template for me. Highly recommended.
— .
10/10 would recommend. Bought the Label theme when we started our site recently. We were attracted by the minimalism and clarity of the design. We love how fuss-free it is to link up to our Instagram page, and how attractive the store layout is (especially when you get to feature a particular product). Support has also been prompt. Will has been very patient with us in tweaking our site.
— Apocalyptic Dumplings
I have spent a lot of time browsing through different themes to find the right one to fit the design I am wanting for my blog. When I started using Label, I instantly knew that I had made the right choice in purchasing this theme, not to mention the support is amazing.
— Devan Andersen
Great theme. Our record label got a major makeover when we upgraded to LABEL. The front page and catalog look incredible; they respond beautifully when re-sized. Will was helpful and quick to respond with a few small customizations and we are happy customers. Ryan (Ramblin’ Records)
— Ramblin' Records
Great theme and the developer was extremely helpful to fix a few things for me.
— Inner Ocean Records
We love Label! Having used other CMS and themes this is easily the best documented and easiest to adjust. The css is also extremely self-explanatory - Will was also very responsive on the support tickets we submitted.
— Good Manners
This is theme is so great. It’s very customizable and looks clean and beautiful. Giraffic support team is very helpful! I am very happy with my purchase of this theme and now have a store and website I can be proud of.
— Emo Nite
Clean theme, easy to use! The coders of this are helpful and friendly.
Great theme and amazing customer support with the theme. Will was very helpful with setup and a couple updates we requested. Highly recommend!
— Matthew Mayfield
Great theme and easy to use. But best of all excellent customer service. Worthy every penny!
— Goapele
Great Theme and a great support threw William!! Highly recommendable!!
— Devenolux-finest compression
Incredible theme. Great support. Smart design. What more could you as for?? We were able to customize the site for our exact needs with zero issues. Shopify + Label theme is it!!
— holtmccall
What is the max number of stars? - PLUS some. I have purchased themes in the past and have also paid for a custom site. This theme is impeccable. I’m obsessed with the options to customize and William was BEYOND helpful in any questions or tweaks I had to make it feel like it was built just for my company. I get compliments on my site daily. HIGHLY recommended.

So, what do you think?
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