What you want

To connect your products with sweet supporting narrative content.

What we've got

A smooth publishing-focused theme that intuitively links blog posts with product pages and vice versa.

Ultra-easy engagement

Makes it so easy to engage and ask very little of your customer. Display blog posts on product pages and showcase products on blog pages.

Bold typography

Get your message across with our feature text section.


Feature articles from up to five different blogs throughout your store.

Bigger is better imagery

Product and article pages both support high-res photography.

Collection display options

Show off your collections in either grid-style or in a list layout.

Video storytelling

Enhance your written content by featuring up to five videos on the home page.

Based on 25 reviews

Switch Themes is a great partner to work with. Very helpful and so friendly!

Remote Teaching Tools

This is a good theme for what I am trying to accomplish but what makes it a "great" theme is the support that Switch provides. They are very responsive and have provide lots of great tweaks and advice along the way.


Beautiful theme that has been adapt to a growing store. I started out with two products and now have a catalogue of over 30 and the elements and widgets support either scenario beautifully. Great support from Switch too! I'm so impressed with the support that comes with this theme

Monarch Butterfly Life

This is a great theme and perfect for my rebrand. I also had a minor code change request and they fixed this for me right away


I really like this theme. It's easy to customize and works very well. More than that, the customer service is really great! sent a quick email to their customer service and their representative (Nikita) fixed it in the code immediately. Great service and responds immediately. Highly recommended!


Brilliant theme — Exactly what we were looking for while we grow through our initial stage as a business.

Raging Swan Press

I am so delighted with this theme. Not only is it straight up awesome "out of the box" but the support provided by Switch is top notch. I wanted to make some minor changes to the theme, but I'm clueless about code. They made the changes for me and the theme is now even more fantastic. If you are interested in adding a blog to your store, you can't go wrong with Editorial.

Branded Soul

This theme is exactly what I've been looking for to add a stylish blog to my store. Everything works as expected and support has been very helpful.

VIIA - Supreme CBD

Easy to use, great look. The support team has overall been so helpful.

Rayo Swim

The theme is great to begin with , and when customising it and needing help - the support from Switch was really responsive and helpful. Really exceeded my expectations!

The Fête

Where to even begin.....! The theme itself is incredible but even more incredible is the support I received when I had questions or wanted to make small changes. These guys go above and beyond and I am so happy with the end result of my website. Thank you x a million!!


A very clean and beautiful theme. The related products and related posts feature is a fantastic addition. It really helps brands that tell stories alongside their products. The support is good too and willing to take suggestions.

Absolute Collagen

Great support - beautiful light theme


Excellent theme, and when I needed help (there was nothing wrong, I just wanted something a bit extra) the support was light years above and beyond what I've had with other theme/developers. I tend to be a perfectionist, and they surpassed my expectations. Thank you!

Beirut Je Taime

Absolutely love this theme! It complements our content perfectly! Will from support is a rockstar :)) He has held our hand throughout and has been integral to our happy journey to our first Shopify store going live.


We recently switched to Editorial theme and have experienced exemplar support from Will. His advise has guided our modifications and customisations. No email has gone unanswered and any challenges have been promptly resolved. The theme itself is aesthetically clean, great to display strong imagery and easy to modify. Very happy!

Word Of Mouth Book Pty Ltd

Really wanted a theme to show off the photography guidebook and also create a website to show off a lot of content to keep people coming back for more. The Switch team have been really helpful. Really excited to launch our website!

She Reigns Stylists

This theme is AWESOME!! It's everything we wanted for our blog and more. Will was awesome and so quick with supporting the small change we wanted to make. Highly recommend!!

Covey Sports

LOVE this theme! Blogging and informational products are a big part of our store along with physical products. This theme gives us the best of both worlds! Will from support has also been incredibly helpful with all of my many questions as I get the theme up and running! Would give 10 stars if I could!

Wüdling Online Shop

Great support from giraffic and shopify too! recommended!

Tenda Peregrina

My team is in love with this fabulous theme. We were looking for a e-commerce theme that offer to us the tools to have a great editorial blog and we found it. The Giraffic (Creators of Editorial Theme) show to us a comfortable place being a good example of the true support. I hope keep working with them for a long time. Really Thank You, Giraffic : ) Cheers, Editorial Theme User


Beautiful theme and wonderful support. Highly recommend this theme!!

Sorry State Records

I've been waiting for a long time for a theme that placed blog content at the forefront, and Editorial is it! Support was incredibly quick to respond to any issue that I brought up, and the theme itself is fast, flexible, and beautiful. I can't say enough good things about it!

Popcorn Quotes

Very beautiful theme! I was afraid because it was my first theme purchase but after trying it for a day I'm sure it worth it! And the support was great, efficient and fast!

launching may 1st

Gorgeous, well-thought-out theme. Wonderful support!

Merchants using Editorial
Editorial - $160